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The Voice Marketing use case

Tell Alexa about the particular measured values of blood glucose/sugar levels or blood pressure etc. Based on this information, the Alexa Skill can analyse, evaluate and forecast medical results from historical data. For example, in the case of diabetes a patient can save, query and compare blood sugar values and personalise the information, with advice being given on the next steps to be taken.

How can you make a difference?

The awareness of diabetes is becoming increasingly prevalent . The goal is to make life easier for the affected patients and to improve their health. With this Skill you, as a pharmaceutical company, have the opportunity to support the customer beyond the medication and therefore be continually present in their minds. This is just a example based on the single subject of diabetes, but you could do the same for other use cases, especially where there are measurement and calculation aspects involved.


The Voice Marketing use case:

Body-weight trends & sleep trends. The patient could ask for statistics about their own activities and how they are doing, by day, week or even year.

How can you make a difference?

It is essential to keep the body healthy through proper exercise and the right amount of sleep. With this type of Skill, the user can inform himself/herself about their past experiences and the short and long term trends.  This Skill can then evaluate the information against historical values, and answer particular queries. In addition, if you as a pharmaceutical company, wish to provide specific advice, for instance relating to your own products, you can do it based on actual data. Obviously, the user’s opt-in is a prerequisite for any data collection to enable tips based on their data. You can improve the quality of life of the user, and also provide useful suggestions as to lifestyle changes.


The Voice Marketing use case:

Ordering medication from pharmacies with a voice-based shipment status and delivery update capability.

How can you make a difference?For people who are dependent on prescriptions, it is vital to be able to reorder their medication quickly and on time. With this Skill, you would create the platform for patients so they can order medicines (and be reminded to do so), and track the shipping process, using their voice. This would be an extremely user-friendly and also a pharmacy-friendly Skill. Patients, and their relatives, can save a great deal of time as well as being informed as to the exact status of their prescriptions.


The Voice Marketing use case:

Online/video consultations with doctors and specialists via smart speakers.

How can you make a difference?

This Skill is in addition to a visit from or to the local doctor, as the patient has the chance to see/contact a doctor online. This helps both with the initial assessment and triage and saves considerable time. This Skill would require an Audio-Visual Device such as the Echo Show to enable the [JW1] [JW2] video conferencing capability.


The Voice Marketing use case:

Having a hearing test throughout a voice-enabled device.

How can you make a difference?

Voice assistants are inherently developed to perform hearing tests on patients. A Skill can be designed to perform a “do it yourself” hearing test. Based on the tests, with specific criteria, the results could be displayed and sent to the user’s email address. This type of Skill could be a great value add as an initial, informal, hearing test. As a pharmaceutical company, you benefit from the opportunity to advertise and recommend your own products, as well as a subconscious build-up of loyalty to your company.


The Voice Marketing use case:

Diet Skill: Personalised diet plans, recipes and a calorie calculator.

How can you make a difference?

For a healthy body, you need a healthy diet. This Skill would support people in creating wholesome nutrition plans and enable a more balanced diet. If you, as a pharmaceutical company, launch such a Skill under your company name, you both receive a positive image through dealing with the customer beyond the medication and can recommend particular manufacturers and suppliers of relevant healthy foodstuffs.


The Voice Marketing use case:

The Children’s clown Skill (by telling jokes, tasks, entertainment and more for kids)

How can you make a difference?
Especially when children get ill it is important to cheer them up and seek to create a positive mood. This Skill tells jokes or provides funny facts. As a pharmaceutical company, this enables you to reach parents on an emotional level and show your broader social Skills though supporting them. This type of Skill could also be used in children’s wards or rooms in a hospitals or specialised clinics, wherever the child is.


The Voice Marketing use case

Competitions, sweepstakes and raffles related to your company/brand(s). 

How can you make a difference?

Sweepstakes, competitions and raffles attract many people, which gives you the chance to win new customers by distributing products and to further disseminate your products in the market. Such sweepstakes, competitions and raffles could be made available using Alexa Skill, Google Assistant or other Voice Assistants. 


The Voice Marketing use case:

Free trials or the ordering of product samples related to your company/brand.

How can you make a difference?

You can offer product samples to the users. Such samples could be ordered using Voice Assistants and/or smart speakers. Your company gets the exact address and contact details of the user to enable the sample delivery and therefore you can continue to increase your brand awareness, product sales and the overall base of loyal customers.


The Voice Marketing use case:

Voice coupons (such as Discount Coupons, which could be used with online shops and or in store).

How can you make a difference?

So-called voice coupons are created in collaboration with you and can then be called up by customers using a voice assistant. This gives users an incentive to buy your products and creates an additional interaction with you. These discount coupon codes could be also sent via email using QR codes. You have complete measurability of your actions in stores as well as for online activities.


The Voice Marketing use case:

Voice Commerce (sales, premium vs. non-premium, content subscriptions etc.)

How can you make a difference?

Voice assistants are continuing to integrate themselves so far into our everyday lives that we are starting to make online purchases through them. For you as a pharmaceutical company this is also an opportunity to implement voice commerce at an early stage and to offer users another sales platform and channel. Completely hands-free voice-based commerce is possible.


The Voice Marketing use case:

Information Skill – installed in waiting rooms of clinics and medical practices with customised contents.

How can you make a difference?

To make it easier for patients while in the waiting rooms, we can develop Skills that read out pre-chosen content. The advantage is that as the initiator of the Skills you can specify the material and therefore have the opportunity to advertise your products.  This Skill is about how the patient can get useful information in the waiting room, and how you can make a difference by adding quality to this otherwise wasted time.


The Voice Marketing use case:

Voice based games for patients in Care Homes for older people or in-patients. 

How can you make a difference?

We, as thevoicemarketer, are able to develop voice games that make the life of patients more comfortable, interesting and more enjoyable. Based on games related to health topics, essential facts and information about your products, and lifestyle improvements, are passed on interactively to users. 


The Voice Marketing use case:

Server-side calculation of statistics, whereby the data of any particular user (anonymised) can be calculated and or compared to other users/user-groups (anonymised)

How can you make a difference?

With the help of this Skill, you as a pharmaceutical company are able to evaluate data that you have generated via a survey Skill, with the vital fact that the user remains anonymous.