Technology and technological development do not always have to be destructive, but of course, new technologies can fundamentally change consumer and user behaviour. However, if you think about the changes ahead of time and adapt, you will be on the move in a “contemporary” way. The advance of Voice Assistants is a development that will […]

The digital transformation is not only limited to B2B or even only to companies, we all live in times of “digital life transformation”. The speed of technological change is faster than we think and the adaptation of technologies is not necessarily slow either. For about 2 years now, the media has concentrated more and more […]

Voice Assistant is the new media type & voice marketing will cover more user-journey and touch points than ever. Voice Assistants are still controversial: sometimes it is amazing how “smart” Siri, Alexa, Google Assistant, Bixby & Cortana are, and then they are criticised for “listening in on everything”, and violating privacy. Nevertheless, what exactly do […]